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The Idea Factory

Brains & Noble

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₦23,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3747

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-84028

Item description from the seller

In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century’s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs.

Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.