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The Illusion of Choice

Brains & Noble

View all books from Brains & Noble

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₦23,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3911

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-81897

Item description from the seller

The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

You’ll learn to take advantage of the peak-end rule, the power of precision, the wisdom of wit – and much, much more.

You simply cannot afford to miss The Illusion of Choice.