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The Power of Ignorance: How creative solutions emerge when we admit what we don’t know

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Seller assumes all responsibility for this listing. Item number: 6172
Last updated on Jun 13, 2026 05:11 PM

Item specifics

Condition new
SKU BN-61720

Item description from the seller

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.

With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say ‘I don’t know’.

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