CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed

Brains & Noble

View all books from Brains & Noble

Pricing

₦45,500.00 /

1 available

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 3066

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-92274

Item description from the seller

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital-you have customers—you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don’t stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company’s growth engine for years to come.

The next Unicorns don’t have to come from Silicon Valley. Regardless of your company’s industry, geography, or history, they can come from you. Whether you’re the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book’s proven method, you can unleash the Unicorn within.