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What’s in It for Them?

Brains & Noble

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₦21,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3276

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-89726

Item description from the seller

here’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world―but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.
Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”
In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:
· Deepen rapport and connect with others by identifying and reducing their suffering
· Update Dale Carnegie’s insights to win the right friends and influence the right people
· Overcome others’ intimidation tactics to find true appreciation in relationships
· Build character for better results than capabilities can ever give on their own
· Use basic marketing principles to find true love
· Protect your efforts from the “takers” of the world