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You Are What You Risk

Brains & Noble

View all books from Brains & Noble

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₦11,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 5288

Last updated on Jun 13, 2026 05:10 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-68724

Item description from the seller

You Are What You Risk is a clarion call for an entirely new conversation about our relationship with risk and uncertainty. In this ground-breaking, accessible and eminently timely book, Michele Wucker examines why it’s so important to understand your risk fingerprint and how to make your risk relationship work better in business, life, and the world.

Drawing on compelling risk stories around the world and weaving in economics, anthropology, sociology, and psychology research, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, re-frames how gender and risk are related, and shines new light on generational differences. She shows how the new science of “risk personality” is reshaping business and finance, how healthy risk ecosystems support economies and societies, and why embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to understand what makes you who you are –and, in turn, to make better choices, both big and small.