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Branded Customer Service
About this item
Seller assumes all responsibility for this listing.
Item number: 11638
Item specifics
Category
Brains & Noble > Management
Condition
new
SKU
LA-10465
Item description from the seller
In Branded Customer Service they link the dynamics of customer service with the psychology of brand to show how organizations can turn their service delivery into a powerful tool for establishing and maintaining a distinct brand identity. An integrated brand needs to be expressed through every aspect of the company's organizational culture -- especially the human exchange of customer service. Branded Customer Service breaks new ground by showing how to take a defined and identifiable brand and bring it to life through service delivery.
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