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FRANCHISING & LICENSING

Laterna

View all books from Laterna

Pricing

₦7,900.00 /

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 19994

Last updated on Jun 13, 2026 06:18 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-2109

Item description from the seller

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.