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Good to Great

Laterna

View all books from Laterna

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₦24,200.00 /

1 available

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 20528

Last updated on Jun 13, 2026 06:19 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-2118

Item description from the seller

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?