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GROWING UP DIGITAL

Laterna

View all books from Laterna

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₦4,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 20633

Last updated on Jun 13, 2026 06:20 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-2121

Item description from the seller

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.