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How to Change Minds

Laterna

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₦4,400.00 /

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Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 12805

Last updated on Jun 13, 2026 06:05 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-10537

Item description from the seller

Persuade, Donâ€™t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jollesâ€™s wise adviceâ€”illustrated through a bevy of sometimes funny, sometimes moving, always illuminating storiesâ€”will help you ensure that changing someoneâ€™s mind is never an act of coercion but rather one of caring and compassion.