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INCREASING CUSTOMER LOYALTY

Laterna

View all books from Laterna

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₦4,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 12949

Last updated on Jun 13, 2026 06:05 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-11105

Item description from the seller

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value