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IT'S NOT THE HOW OR THE WHAT BUT THE WHO

Laterna

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₦5,100.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 10167

Last updated on Jun 13, 2026 06:00 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-11426

Item description from the seller

Succeed by mastering the art of the who Why surround yourself with the best? Because it mattersâ€”in all aspects of life. In fact, in professional environments, getting people rightâ€”what global leadership authority Claudio FernÃ¡ndez-ArÃ¡oz calls â€œthe art of great â€˜whoâ€™ decisionsâ€â€”marks the difference between success and failure. To thrive, you need to identify those with the highest potential, get them in your corner and on your team, and help them grow. Yet surprisingly very few of us are able to meet that challenge. This series of short and engaging essays outlines the obstacles to great â€œwhoâ€ decisions and offers solutions to address them in a systematic way. Drawing from several decades of experience in global executive search and talent development, as well as the latest management and psychology research, FernÃ¡ndez-ArÃ¡oz offers wisdom and practical advice to improve the choices we make about employees and mentors, business partners and friends, top corporate leaders and even elected officials. The personal stories and cutting-edge studies described in the book will help you understand both your own failings and the external forces commonly at play in staffing decisions. The author shares concrete recommendations on how to select the best people, bring out their strengths, foster collective greatness in the groups youâ€™ve assembled, and create not only better organizations but also a better society. Starting with the cases of Amazon pioneer Jeff Bezos and Brazilian tycoon Roger Agnelli and continuing with individual and corporate examples from around the world, FernÃ¡ndez-ArÃ¡oz paints a vivid picture of what great â€œwhoâ€ decisions look like and presents a fresh and commanding argument about why they matter more than ever today.