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LEADING DIGITAL

Laterna

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₦17,300.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 10205

Last updated on Jun 13, 2026 06:00 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-17978

Item description from the seller

“This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” — 800 CEO READ ADVANCE PRAISE for Leading Digital: Pete Blackshaw, Global Head of Digital and Social Media, Nestlé— “Successful transformation of your organization to digital doesn’t just happen—you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.” Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation— “The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.” Joe Tucci, Chairman and CEO, EMC Corp.— “To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented