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Mastering Business Planning and Strategy: The Power and Application of Strategic Thinking (Masters in Management)
About this item
Seller assumes all responsibility for this listing.
Item number: 23024
Item specifics
Category
Brains & Noble > Management
Condition
new
SKU
LA-2209
Item description from the seller
Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.
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