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PRICING FOR PROFIT

Laterna

View all books from Laterna

Pricing

₦7,650.00 /

1 available

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 13905

Last updated on Jun 13, 2026 06:06 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-10384

Item description from the seller

Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do. Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.