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THE BRANDGYM
About this item
Seller assumes all responsibility for this listing.
Item number: 14563
Item specifics
Category
Brains & Noble > Management
Condition
new
SKU
LA-2296
Item description from the seller
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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