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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Laterna

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Seller assumes all responsibility for this listing. Item number: 10651

Last updated on Jun 13, 2026 06:00 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-14550

Item description from the seller

Since the mid-1980s Kevin Kelly has been a participant in, a reporter and writer on, and a leading thinker about technology, immersing himself both in technologyâ€™s long term trends and its social consequences. Kellyâ€™s new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future , is a kind of grand synthesis of his thinking on where technology is heading and where we should position ourselves as this new world emerges. According to Kelly, much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. These twelve trends overlap and are codependent on one another, and will completely revolutionize the way we buy, work, learn, and communicate with each other: Becoming: Moving from fixed products to always upgrading services and subscriptions. Cognifying: Making everything much smarter using cheap powerful AI that we get from the cloud. Flowing: Depending on unstoppable streams in real time for everything. Screening: Turning all surfaces into screens of rapidly changing pixels, birthing a new visual literacy. Accessing: Shifting from the burden of owning assets to accessing them anytime. Sharing: Unleashing collaborative action at such a scale that it makes impossible things possible. Filtering: Harnessing intense personalization in order to anticipate our desires. Remixing: Unbundling existing products into their most primitive parts and then recombining in all possible ways. Interacting: Immersing ourselves inside our computers to maximize their engagement. Tracking: Employing total surveillance for the benefit of citizens and consumers. Questioning: Promoting good questions as far more valuable than good answers. Beginning: Constructing a planetary system connecting all humans and machines into a global matrix. By understanding and embracing these forces, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. What does this future world begin to look like? Weâ€™ll have ubiquitous artificial intelligence that can accomplish professional human tasks cheaply and reliably. Weâ€™ll own less and less as we pay to access more things anytime, anywhere. Keyboards will go away, and weâ€™ll talk to our devices mostly with gestures and voice. Virtual reality will be as commonplace as cell phones. Robots will help us create new jobs for humans. Every surface will be capable of turning into a screen, and every screen we watch will watch us back. Our daily lives will be totally tracked by ourselves, and by others. And, predicts Kelly, we will use newer technology to tame the nearly overwhelming flood of choices and options generated by older technologies. Reviews of Kellyâ€™s 2010 book What Technology Wants praised his â€œpolymath erudition and infectious confidenceâ€ (The Washington Post) in writing that was â€œpacked with insightâ€ (The New Scientist) and â€œconsistently provocative and intriguingâ€ (The Economist), and readers will find more of the same in The Inevitable as Kelly outlines the opportunities and disruptions that are heading our way.