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WILD RIDE: INSIDE UBER'S QUEST FOR WORLD DOMINATION

Laterna

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₦5,400.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 29861

Last updated on Jun 13, 2026 06:40 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-16171

Item description from the seller

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise- from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.