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22 IMMUTABLE LAWS OF MARKETING
About this item
Seller assumes all responsibility for this listing.
Item number: 15768
Item specifics
Category
Brains & Noble > Marketing
Condition
new
SKU
LA-2648
Item description from the seller
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace
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