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ADVERTISING MEDIA A TO Z

Laterna

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₦4,600.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 11331

Last updated on Jun 13, 2026 06:02 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-3331

Item description from the seller

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research. A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: Definitions of key concepts Inside tips on effective media planning Practical tips on the dynamics of media planning and buying