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BRAND AND TALENT

Laterna

View all books from Laterna

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₦6,600.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 17465

Last updated on Jun 13, 2026 06:13 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-10373

Item description from the seller

Many books talk about brand, still more about talent, yet leading organizations are realizing their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the company. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.