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Branding Your Business

Laterna

View all books from Laterna

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₦6,800.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 17481

Last updated on Jun 13, 2026 06:14 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-8547

Item description from the seller

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing communication and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands. By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.