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ENDURING PASSION

Laterna

View all books from Laterna

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₦8,000.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 19425

Last updated on Jun 13, 2026 06:17 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-2679

Item description from the seller

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.