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HBR: DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?

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₦3,800.00 /

1 available

Minimum order qty 1

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About this item
Seller assumes all responsibility for this listing. Item number: 12697
Last updated on Jun 13, 2026 06:05 PM

Item specifics

Condition new
SKU LA-18045

Item description from the seller

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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Partner book seller listing on CSS Bookshops

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