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HBR's 10 Must Reads on Innovation

Laterna

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Seller assumes all responsibility for this listing. Item number: 20753

Last updated on Jun 13, 2026 06:20 PM

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Category Brains & Noble > Marketing

Condition new

SKU LA-12956

Item description from the seller

NEW from the bestselling HBRâ€™s 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. Weâ€™ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: â€¢ Decide which ideas are worth pursuing â€¢ Innovate through the front linesâ€”not just from the top â€¢ Adapt innovations from the developing world to wealthier markets â€¢ Tweak new ventures along the way using discovery-driven planning â€¢ Tailor your efforts to meet customersâ€™ most pressing needs â€¢ Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBRâ€™s 10 Must Reads: The Essentials HBRâ€™s 10 Must Reads on Communication HBRâ€™s 10 Must Reads on Collaboration HBRâ€™s 10 Must Reads on Leadership HBRâ€™s 10 Must Reads on Making Smart Decisions HBRâ€™s 10 Must Reads on Managing Yourself HBRâ€™s 10 Must Reads on Strategic Marketing HBRâ€™s 10 Must Reads on Teams