CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

High Impact Marketing That Gets Results

Laterna

View all books from Laterna

Pricing

₦5,500.00 /

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 20886

Last updated on Jun 13, 2026 06:20 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-10391

Item description from the seller

High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing