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LOYALTY.COM, PAPER COVER
About this item
Seller assumes all responsibility for this listing.
Item number: 22784
Item specifics
Category
Brains & Noble > Marketing
Condition
new
SKU
LA-2705
Item description from the seller
If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."--Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field--and outlines the fundamentals needed to build customer loyalty that will last.
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