CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

Marketing Management

Laterna

View all books from Laterna

Pricing

₦20,600.00 /

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 22982

Last updated on Jun 13, 2026 06:24 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-14533

Item description from the seller

The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.