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MARKETING, PAPER COVER
About this item
Seller assumes all responsibility for this listing.
Item number: 22992
Item specifics
Category
Brains & Noble > Marketing
Condition
new
SKU
LA-6899
Item description from the seller
Widely-used textbook, now in its third edition. New sections cover exporting and international business as well as e-commerce. Provides a unique resource: numerous short case studies, marketing principles applied to diverse contexts (including private, public and not-for profit sectors), and concisely expressed concepts.
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