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Principles of Marketing, Global Edition
About this item
Seller assumes all responsibility for this listing.
Item number: 25095
Item specifics
Category
Brains & Noble > Marketing
Condition
new
SKU
LA-14060
Item description from the seller
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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