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RELATIONSHIP MARKETING, PAPER COVER

Laterna

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About this item

Seller assumes all responsibility for this listing. Item number: 14017

Last updated on Jun 13, 2026 06:07 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-66

Item description from the seller

This second edition of the text continues to develop the authors' philosophy of relationship marketing. The book reinforces and extends their analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This edition has new case materials and examples of best practice, and covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers for which the relationshiop approach is critical