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SALES PROMOTION (3TH ED.), PAPER COVER
About this item
Seller assumes all responsibility for this listing.
Item number: 26005
Item specifics
Category
Brains & Noble > Marketing
Condition
new
SKU
LA-7064
Item description from the seller
This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion
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