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SMARTER PRICING

Laterna

View all books from Laterna

Pricing

₦7,300.00 /

1 available

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 14243

Last updated on Jun 13, 2026 06:07 PM

Item specifics

Category BUSINESS BOOKS (DEALS)

Condition new

SKU LA-7066

Item description from the seller

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.