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The New Market Leaders: Who's Winning and how in the Battle for Customers

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About this item
Seller assumes all responsibility for this listing. Item number: 14806
Last updated on Jun 13, 2026 06:08 PM

Item specifics

Condition new
SKU LA-2751

Item description from the seller

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace.

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