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THE PHILOSOPHY OF BRANDING, PAPER COVER

Laterna

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About this item

Seller assumes all responsibility for this listing. Item number: 28326

Last updated on Jun 13, 2026 06:35 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-2755

Item description from the seller

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the worldâ€™s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights, and summaries of each philosopher's "top tips,â€ this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking