CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

WHAT CLIENTS LOVE, HARD COVER

Laterna

View all books from Laterna

Pricing

₦3,600.00 /

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 29601

Last updated on Jun 13, 2026 06:39 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-63

Item description from the seller

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.