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Winning in Emerging Markets

Laterna

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₦11,300.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 29876

Last updated on Jun 13, 2026 06:40 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-10119

Item description from the seller

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsâ€”and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a companyâ€™s progress in developing economies is to first asses the areaâ€™s lack of institutional infrastructureâ€”and then to formulate strategies around what the authors call â€œinstitutional voidsâ€ to the firmâ€™s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a marketâ€™s potential and for crafting a strategy to succeed there.